Metafields

November
2025

File reference metafields support URLsNov 14 Import file reference metafields directlyusing URLs without having to upload the file to Shopify first

October
2025

Metafield blank value deletionOct 28 Metafield columns with blank values now delete the metafield, matching Matrixify behavior.
SEO columns for products, collections, and pagesOct 15 Use SEO Title and SEO Description columns instead of metafield syntax

August
2025

Variant reference metafields use handle.title formatAug 29 Variant reference metafields now export as [product handle].[variant title], and imports accept it for easier cross-store migrations.

July
2025

HTML to JSON conversion for rich text metafieldsJul 14 Rich text metafields now automatically convert HTML values to Shopify's JSON format during import.