Metafields
2025
- SEO columns for products, collections, and pagesOct 15 Use SEO Title and SEO Description columns instead of metafield syntax
- Variant reference metafields use handle.title formatAug 29 Variant reference metafields now export as [product handle].[variant title], and imports accept it for easier cross-store migrations.
- HTML to JSON conversion for rich text metafieldsJul 14 Rich text metafields now automatically convert HTML values to Shopify's JSON format during import.