July 14, 2025

HTML to JSON conversion for rich text metafields

Rich text metafields now automatically convert HTML values to Shopify's JSON format during import.

ProductsImportsMetafields

Changelog

July 14, 2025

When importing products with rich text metafields (rich_text_field), you can now use HTML content and it will automatically convert to Shopify’s required JSON format.

🔧 Improvements

  • Rich text metafields – HTML values are now automatically converted to Shopify’s JSON format during product imports.
  • Import reliability – eliminates format errors when importing rich text content from external systems.