---
title: Unit price columns and Google Shopping unit pricing
date: 2026-10-21
description: Unit price columns get clearer names, exports show the calculated unit price, and the Google Shopping feed fills unit pricing for you.
tags: ["Products","Exports","Imports"]
categories: ["Changelog"]
url: https://www.getaltera.com/changelog/2026-10-21-unit-price-columns-and-google-shopping-unit-pricing/
---
Unit prices are easier to work with in this update. The columns have clearer names, you can change one value without retyping the others, and your Google Shopping feed picks up unit pricing on its own.

### What's New

- **Variant Unit Price column** - product exports show the price per base measure that Shopify calculates, for example `17.90` per kg ([Variant Unit Price](https://support.getaltera.com/en/articles/11490229-product-fields#unit-price-variant-unit-price)).
- **Google Shopping unit pricing** - the feed fills `unit_pricing_measure` and `unit_pricing_base_measure` from your unit prices, for example `500g` and `1kg`.

### Improvements

- **Change one value** - import only the column you want to change, and the other unit price values stay as they are ([import rules](https://support.getaltera.com/en/articles/11490229-product-fields#unit-pricing-behaviors)).
- **Row-level checks** - an unknown unit now fails only its own row, not the whole file.

### Heads-up

- **New column names** - the unit price columns are now `Variant Unit Price: Total Measure Value`, `Total Measure Unit`, `Base Measure Value`, and `Base Measure Unit`, also in saved and scheduled exports.
- **Old names still import** - files with `Unit Price Total Measure` and the other old headers import as before, but update any tool that reads exported headers.
- **Lowercase units** - exports write units in lowercase, such as `g` and `kg`; imports accept any case.
- **Removing a unit price** - leave all four measure cells blank to remove it; a `0` value now reports an error for that row instead ([how-to guide](https://support.getaltera.com/en/articles/13367953-how-to-import-and-export-shopify-unit-prices)).
- **JSON column** - the old JSON format in `Variant Unit Price` still imports, but exports no longer include it.