Include individual variants in B2B catalogs

Shopify B2B catalogs assigned to company locations often need finer control than whole products. You can now manage catalog membership variant by variant with a Catalogs import.

🚀 What’s New

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• Variant columns on the Catalogs sheet - Add Product: Variant ID or Product: Variant SKU to include or exclude a single variant from a catalog (see Catalog fields).
• Every catalog type - Variant rows work for company location B2B catalogs, Shopify Markets catalogs, and app catalogs.
• SKU-only rows - A variant SKU or ID identifies its product, so the Product: Handle column is optional.
• Partial products - MERGE rows that list specific variants add the product to the catalog with only those variants included.
• Round-trip exports - Exports list each excluded variant as a DELETE row; change it to MERGE to re-include the variant.