Sometimes you want only some of a product’s variants available in a market. You can now control catalog membership variant by variant.
🚀 What’s New#
- Variant Included / market column - Add
Variant Included / <Market>to a product import or export to include or exclude a single variant from a Shopify Markets catalog (see Product fields). - Mixed availability per market - Offer some variants in a market like Europe while excluding others, all from one spreadsheet.
- Automatic product membership - If any variant is included in a market, the product is published to that catalog automatically, so the variant shows up right away. To remove a whole product from a market, use the existing
Included / <Market>column. - Round-trips on export - Export a product and the same
Variant Included / <Market>values come back, ready to re-import. - Alternative header - Use
Variant Included Market <Market>if your system cannot put a slash in column headers.
🔧 Improvements#
- Product-level column unchanged - The existing
Included / <Market>column still works the same way and stays Matrixify-compatible. An explicit product-level value takes precedence over variant settings.

