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Automatic redirects when product handles change

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Import and export Shopify data with ease. Matrixify-compatible.

Available on Shopify App Store

Changing a product’s handle changes its URL, which can break existing links and lose search rankings. Imports that update handles now keep those URLs working for you.

What’s New
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  • Redirects on handle change - when an import changes an existing product’s handle, a URL redirect from the old product URL to the new one is created automatically.
  • Smart change detection - a redirect is only created when the handle truly changes; differences in casing or spacing that resolve to the same handle are ignored.
  • On by default, easy to turn off - use the Create redirects if handles change option on the import setup page to switch it off before starting an import (see the Handle field reference).