Changing a product’s handle changes its URL, which can break existing links and lose search rankings. Imports that update handles now keep those URLs working for you.
What’s New#
- Redirects on handle change - when an import changes an existing product’s handle, a URL redirect from the old product URL to the new one is created automatically.
- Smart change detection - a redirect is only created when the handle truly changes; differences in casing or spacing that resolve to the same handle are ignored.
- On by default, easy to turn off - use the Create redirects if handles change option on the import setup page to switch it off before starting an import (see the Handle field reference).

