---
title: Automatic redirects when product handles change
date: 2026-05-28
description: When an import changes a product's handle, we now create a redirect from the old URL to the new one so existing links and SEO keep working.
tags: ["Products","Imports","Redirects"]
categories: ["Changelog"]
url: https://www.getaltera.com/changelog/2026-05-28-redirects-when-product-handles-change/
---


Changing a product's handle changes its URL, which can break existing links and lose search rankings. Imports that update handles now keep those URLs working for you.

### What's New

- **Redirects on handle change** - when an import changes an existing product's handle, a URL redirect from the old product URL to the new one is created automatically.
- **Smart change detection** - a redirect is only created when the handle truly changes; differences in casing or spacing that resolve to the same handle are ignored.
- **On by default, easy to turn off** - use the **Create redirects if handles change** option on the import setup page to switch it off before starting an import (see the [Handle field reference](https://support.getaltera.com/en/articles/11490229-product-fields#general-handle)).